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Burn By Rocky Patel Naples - Havana Night

Services Required: Event marketing | Event planning | Public relations | Content creation

THE CHALLENGE

To increase sales and drive more attention during the off season,

 

we created, planned, and promoted a new event at the Burn By Rocky Patel Naples venue that had to stay in line with the Rocky Patel brand and attract a high volume of patrons to the establishment.

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THE RESULTS

The concept has been officially incorporated as an annual signature event and was copied by other cigar lounges in the area (to lesser success). 

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THE WORK

  • Conceptualized Havana Night, bridging the gap between historic old world cigar history and a themed, vibrant latin culture.

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  • Created partnerships with Spanish restaurants, Latin bands, flamenco dancers, and liquor companies to highlight signature latin centric cocktails. 

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  • Leveraging our media connections, we constructed unique PR campaigns that were picked up by 2 news stations, 1 radio show interview, and an event wrap up from a regional news-paper.

210K

Impressions

3

Live News Segments

(FOX 4 News and ABC7)

250

RSVP's

18%

increase in email capture

3x

Surge in bar and cigar sales

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