Burn By Rocky Patel Naples - Havana Night
Services Required: Event marketing | Event planning | Public relations | Content creation
THE CHALLENGE
To increase sales and drive more attention during the off season,
we created, planned, and promoted a new event at the Burn By Rocky Patel Naples venue that had to stay in line with the Rocky Patel brand and attract a high volume of patrons to the establishment.
THE RESULTS
The concept has been officially incorporated as an annual signature event and was copied by other cigar lounges in the area (to lesser success).
THE WORK
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Conceptualized Havana Night, bridging the gap between historic old world cigar history and a themed, vibrant latin culture.
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Created partnerships with Spanish restaurants, Latin bands, flamenco dancers, and liquor companies to highlight signature latin centric cocktails.
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Leveraging our media connections, we constructed unique PR campaigns that were picked up by 2 news stations, 1 radio show interview, and an event wrap up from a regional news-paper.
210K
Impressions
3
Live News Segments
(FOX 4 News and ABC7)
250
RSVP's
18%
increase in email capture
3x
Surge in bar and cigar sales
