The French Brasserie
- Summer Wellness Series
Services Required: Event planning | Corporate partnerships | Public Relations | Content Creation
THE CHALLENGE
Working with restaurants during the off-season can be tricky. The goal is simple, without being gimmicky and offering discounts, create attention and drive business to the restaurant.
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Our idea: Create a summer wellness series that targeted to newer audiences and encourages people to combine two things they love, Brunch & Fitness.
THE WORK
Every other Sunday for the 3 months of June, July, and August, partner with a different health and fitness business to either set up at The French for a mobile class or host the class at their facility before brunch.
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Tickets includes the fitness class and brunch.
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Each fitness partner would market the event on their platforms as well as sell majority of the tickets. This concept expanded our reach and helped draw new customers to the restaurant.
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Partnerships included Orange Theory, Title One Boxing, Cycle Guru, The Yoga Studio, Pure Barre, and CrossFit Naples.
THE RESULTS
The 90 day campaign went off without a hitch.
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The fitness industry is already very active outdoors, so the outer dining areas that were hurting normal clientele during the summer months were now full from these groups.
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We negotiated the email lists from each fitness group. In turn, we were able to remarket our restaurant and gain the business of returning customers.
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The social media activity increased dramatically due to new engagement, creative content, and unique interest levels.
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The hype from the series landed other events later on that year such as guest speaker lunches, restaurant buy-outs, and corporate catering opportunities.
6
Brunch & Burn events
in 90 days
35%
spike in social media
engagement
48%
increase in sales LY
on those dates
